Innovation consultancy, built for how you actually work.
Innovation consultancy,
built for how you actually work.
Innovation consultancy, built for how you actually work.
The structure of a consultancy, the flexibility of a senior expert network. When and where you need it.
The structure of a consultancy, the flexibility of a senior expert network. When and where you need it.
Trusted by
The FFForward difference
We're independent to the core. Every FFForward practitioner has 10+ years of experience and a vested interest in the business. No account managers handing off briefs. No juniors learning on your budget. We keep our team lean, our overheads low, and our attention where it belongs: on your project.
Recent projects
Recent projects
Weโve been the engine for hundreds of innovation initiatives. From start-ups, to SMEs, to some of the most renewed brands in the world. We know what it takes to bring innovation to life.

BTicino MatixGo
MatixGO: Smart home devices for everyone

BTicino MatixGo
MatixGO: Smart home devices for everyone

Haier EDL
From product-first to experience-first

Haier EDL
From product-first to experience-first

Consumer Healthcare (Confidential)
Unifying the innovation process across markets and categories

Consumer Healthcare (Confidential)
Unifying the innovation process across markets and categories

Empera Skyland Experience Centre
A new retail space to bring craftsmanship to life

Empera Skyland Experience Centre
A new retail space to bring craftsmanship to life

Enza Home Flagship Store
An adaptable retail format for international expansion

Enza Home Flagship Store
An adaptable retail format for international expansion

FMCG (Confidential)
Building a design-driven innovation culture

FMCG (Confidential)
Building a design-driven innovation culture
What we do
What we do
By uncovering unmet needs and emerging trends, we help companies shape future visions for their categories and turn them into innovative products, services, and experiences.
By uncovering unmet needs and emerging trends, we help companies shape future visions for their categories and turn them into innovative products, services, and experiences.
Research & insight
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Qualitative Research
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Ethnographic Research
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AI-aided Research
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Quantitative Research
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Field Research
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Sentiment & Trend Analysis
Research & insight
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Qualitative Research
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Quantitative Research
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Ethnographic Research
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Field Research
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AI-aided Research
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Sentiment & Trend Analysis
New products & services
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Service Design
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Industrial Design
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Speculative Design
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Digital Product Design
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Business Design
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Prototyping
New products & services
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Service Design
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Digital Product Design
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Industrial Design
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Business Design
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Speculative Design
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Prototyping
Customer experience
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E2E User Experience
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UI Design
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Visual Design
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UX Design
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Spatial Experience Design
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Brand Activation & Strategy
Customer experience
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E2E User Experience
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UX Design
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UI Design
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Spatial Experience Design
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Visual Design
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Brand Activation & Strategy
Process & capabilities
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Innovation Strategy
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Organizational Coaching
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Research & Design Ops
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Facilitation
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Capability Building
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Innovation Processes
Process & capabilities
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Innovation Strategy
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Facilitation
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Organisational Coaching
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Capability Building
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Research & Design Ops
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Innovation Processes
Process & capabilities
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Innovation Strategy
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Facilitation
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Organizational Coaching
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Capability Building
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Research & Design Ops
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Innovation Processes
Innovation is moving in-house. Collaboration must evolve.
Innovation is moving in-house. Collaboration must evolve.
Where should you start?
Innovation is increasingly led in-house, bringing higher expectations, greater scrutiny, and tighter timelines. This shift demands more from external partners. FFForward was built for this: embedded with your team, moving at your pace, sharing accountability for outcomes.
Where should you start?
Innovation is increasingly led in-house, bringing higher expectations, greater scrutiny, and tighter timelines. This shift demands more from external partners. FFForward was built for this: embedded with your team, moving at your pace, sharing accountability for outcomes.
Innovation Check-up
Help internal teams achieve a shared vision and prioritise short to long-term innovation initiatives.
What's included:
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Initial triage through internal survey
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1-day in-person workshop
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Prioritised innovation roadmap/pipeline
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Up to 3 detailed innovation briefs
Innovation Check-up
Help internal teams achieve a shared vision and prioritise short to long-term innovation initiatives.
What's included:
โน
Initial triage through internal survey
โน
1-day in-person workshop
โน
Prioritised innovation roadmap/pipeline
โน
Up to 3 detailed innovation briefs
Innovation Check-up
Help internal teams achieve a shared vision and prioritise short to long-term innovation initiatives.
What's included:
โน
Initial triage through internal survey
โน
1-day in-person workshop
โน
Prioritised innovation roadmap/pipeline
โน
Up to 3 detailed innovation briefs
Innovation Playbook
Review and optimise you current innovation process to get more value out of your team, remove bottlenecks, and reduce your time to market.
What's included:
โน
In-depth review of existing process
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2x in-person workshops
โน
Step-by-step revised process
โน
Custom tools and templates
Innovation Playbook
Review and optimise you current innovation process to get more value out of your team, remove bottlenecks, and reduce your time to market.
What's included:
โน
In-depth review of existing process
โน
2x in-person workshops
โน
Step-by-step revised process
โน
Custom tools and templates
Innovation Check-up
Help internal teams achieve a shared vision and prioritise short to long-term innovation initiatives.
What's included:
โน
Initial triage through internal survey
โน
1-day in-person workshop
โน
Prioritised innovation roadmap/pipeline
โน
Up to 3 detailed innovation briefs
Innovation Playbook
Review and optimise you current innovation process to get more value out of your team, remove bottlenecks, and reduce your time to market.
What's included:
โน
In-depth review of existing process
โน
2x in-person workshops
โน
Step-by-step revised process
โน
Custom tools and templates
Design-driven Innovation Training
Beyond tech-push and market-pull: a training for non-designers to learn how a design-driven approach can complement your current innovation strategy.
What's included:
โน
Design maturity assessment
โน
Program tailoring based on specific needs/industry
โน
3-6 in-person sessions
โน
Training assessment
Design-driven Innovation Training
Beyond tech-push and market-pull: a training for non-designers to learn how a design-driven approach can complement your current innovation strategy.
What's included:
โน
Design maturity assessment
โน
Program tailoring based on specific needs/industry
โน
3-6 in-person sessions
โน
Training assessment
Design-driven Innovation Training
Beyond tech-push and market-pull: a training for non-designers to learn how a design-driven approach can complement your current innovation strategy.
What's included:
โน
Design maturity assessment
โน
Program tailoring based on specific needs/industry
โน
3-6 in-person sessions
โน
Training assessment
Research Report
The State of Design-driven Innovation 2026
Based on global research with innovation leaders across industries this report examines how internal teams are responding to rising expectations and which collaboration models actually work.
No signup beyond email ยท No sales follow-up
Research Report
The State of Design-driven Innovation 2026
Based on global research with innovation leaders across industries this report examines how internal teams are responding to rising expectations and which collaboration models actually work.
No signup beyond email ยท No sales follow-up
Design-driven Innovation Training
Beyond tech-push and market-pull: a training for non-designers to learn how a design-driven approach can complement your current innovation strategy.
What's included:
โน
Design maturity assessment
โน
Program tailoring based on specific needs/industry
โน
3-6 in-person sessions
โน
Training assessment
Research Report
The State of Design-driven Innovation 2026
Based on global research with innovation leaders across industries this report examines how internal teams are responding to rising expectations and which collaboration models actually work.
No signup beyond email ยท No sales follow-up
A team of senior experts. On demand.
Innovation rarely goes to plan. Having the right team in place makes all the difference.
Innovation rarely goes to plan. Having the right team in place makes all the difference.
Navigating stakeholders, figuring out what's actually possible, pushing through when things get difficult. Innovation projects are full of unknowns, and the team you have on the ground determines whether a project finds its way or stalls.
Navigating stakeholders, figuring out what's actually possible, pushing through when things get difficult. Innovation projects are full of unknowns, and the team you have on the ground determines whether a project finds its way or stalls.
FFForward teams are assembled around your setup and priorities, complementing your existing capabilities. Senior practitioners who don't need a script to find the way forward, and don't give up when it gets complicated.
FFForward teams are assembled around your setup and priorities, complementing your existing capabilities. Senior practitioners who don't need a script to find the way forward, and don't give up when it gets complicated.
Trusted by
in-house innovators
FFForward is not simply delivering the work. They are working alongside your team to shape and incept the right deliverables.
They know well how to navigate the complex dynamics of large organizations to deliver real value for a company.

Federico Ferretti
Head of Design @ Haier Europe
I really appreciated how customer-oriented they are.
They've been fully supportive in every step of the project, and managed to generate high engagement and involvement within our team.

Confidential
Category Manager
Collaborating with FFForward is consistently a delightful experience.
FFForward's ability to offer a comprehensive perspective โ ranging from strategic design to technical requirements, and from market insights to in-depth consumer interviews โ is truly remarkable.

Matteo Lega
Lead Senior Scientist @ Fater SpA
FFForward is not simply delivering the work. They are working alongside your team to shape and incept the right deliverables.
They know well how to navigate the complex dynamics of large organizations to deliver real value for a company.

Federico Ferretti
Head of Design @ Haier Europe
I really appreciated how customer-oriented they are.
They've been fully supportive in every step of the project, and managed to generate high engagement and involvement within our team.

Confidential
Category Manager
Collaborating with FFForward is consistently a delightful experience.
FFForward's ability to offer a comprehensive perspective โ ranging from strategic design to technical requirements, and from market insights to in-depth consumer interviews โ is truly remarkable.

Matteo Lega
Lead Senior Scientist @ Fater SpA
FFForward is not simply delivering the work. They are working alongside your team to shape and incept the right deliverables.
They know well how to navigate the complex dynamics of large organisations to deliver real value for a company.

Federico Ferretti
Head of Design @ Haier Europe
I really appreciated how customer-oriented they are.
They've been fully supportive in every step of the project, and managed to generate high engagement and involvement within our team.

Confidential
Category Manager
Collaborating with FFForward is consistently a delightful experience.
FFForward's ability to offer a comprehensive perspective โ ranging from strategic design to technical requirements, and from market insights to in-depth consumer interviews โ is truly remarkable.

Matteo Lega
Lead Senior Scientist @ Fater SpA
FAQs
Common questions about working with us.
How is FFForward different from a traditional innovation consultancy?
01
Our flexible model allows us to work like an in-house team or as an extension of your internal capabilities. Rather than relying solely on a fixed bench of full-time staff, we assemble project teams from a trusted network of vetted collaborators, bringing in the right expertise when itโs most relevant.
How can I start a project with FFForward?
02
Most projects start with a 30-minute intro call. Just reach out with a few lines about what youโre working on, and weโll schedule a brief intro call to understand your context, goals, and where we can be most helpful.
What is the typical timeline for a project?
03
Project duration depends on scope and complexity, but most engagements typically run between 4 and 12 weeks, with longer timelines possible for broader initiatives.
What level of investment should we expect for a project?
04
Costs vary widely depending on scope and engagement type.
What should we have in place before starting?
05
Having a clear ambition and the right stakeholders involved is usually enough to begin. Defining the exact brief is often part of the initial conversation, and we can help shape it together. The Innovation Check-up can support this process, but itโs not a required step to get started.
What are your working on?
What are your working on?
What are your working on?



























