Redefining access control for the delivery era

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Electrical Equipment

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Innovation Strategy

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Industrial Design

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Service Design

Innovation Strategy

⊹

Industrial Design

⊹

Service Design

⊹

Innovation Strategy

⊹

Industrial Design

⊹

Service Design

⊹

Electrical Equipment

⊹

Innovation Strategy

⊹

Industrial Design

⊹

Service Design

Innovation Strategy

⊹

Industrial Design

⊹

Service Design

⊹

Project scope

Exploring emerging scenarios for door entry systems to design a new product experience that doesn't require altering traditional installation habits.

Team

Dagmara Siemieniec

Jonathan Fortunati

Ece Özdil

Laura Polazzi

Attila Veress

Deliverables

Research summary (B2B, B2C)

Co-designed product-service solutions

“Close collaboration with the client is essential. It accelerates learning throughout the project and produces insights and materials that remain valuable well beyond this specific project.”

Jonathan Fortunati

What we did

Access control is changing, but the ecosystem moves at different speeds. BTicino wanted to rethink access control for apartment buildings in Europe at a moment when expectations were evolving across the full ecosystem, from professionals to end users. The challenge was to explore where the category is going, without losing what makes adoption possible in the first place, including established installation and maintenance realities.

We embedded ourselves in the client’s core team, working side by side across the entire project. This setup enabled fast decisions, hands-on collaboration, and knowledge transfer of our methods as the work progressed. Together, we mapped the key trends shaping access control and conducted qualitative research with both professionals and end users. By combining market signals with field insights, we built a shared understanding of how needs and expectations are evolving, and what that means for a future product experience.

We then translated these learnings into clearly framed opportunity areas and a prioritised concept pipeline. To connect insight to execution, we defined scenarios and experience principles that linked end-user and professional requirements to product and service features, so the internal team could develop with a consistent rationale.

Beyond facilitation, we acted as an augmented design team. We co-created product and service concepts, supported early design directions, and reviewed development to help maintain the original intent of the opportunities as decisions were made. A key contribution was focus and pace: keeping momentum high, turning learnings into decisions, and ensuring deadlines were met.

What we did

Results

The immediate outcome was a clear path forward for BTicino’s teams to fully develop solutions consistent with user needs, including a new category vision, detailed design briefs, and product-service concepts. The work also strengthened internal alignment and collaboration, and built qualitative research competencies that could be reused beyond this program.

A longer-term outcome was the evolution of BTicino’s access control offer, entirely led by the client’s teams, and resulting in the launch of Linea 5000 with Netatmo: an innovative building access experience spanning installation, daily use, and maintenance, supported by dedicated digital tools for installers and users.

Clear path forward for internal team to fully develop solutions consistent with user needs (i.e., category vision, detailed design brief, concepts)

Strengthened internal alignment, collaboration, and qualitative research competencies

New product line on the market

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