In an R&D-driven FMCG organisation, innovation was largely driven by technical feasibility and internal expertise, while the role of design as a strategic lever remained underused. Together with the client, we surfaced a clear gap: teams had limited shared language and practical tools to translate consumer needs into differentiated solutions, and to use design intentionally to improve innovation outcomes. We designed and facilitated a structured enablement program for a cross-functional group of around 20 participants, primarily from R&D and Marketing. Across a series of sessions, we introduced the fundamentals of design-driven innovation, why it matters in FMCG, where it creates value, and how to apply it in day-to-day product development. To ground the content in reality, we brought in a broad set of FMCG references and examples, showing how leading companies use design to shape propositions, experiences, and product-service thinking.