Shedding new light on how we use water in our homes
Shedding new light on how we use water in our homes
⊹
Sanitary fittings
⊹
EU
⊹
Innovation Strategy
⊹
Industrial Design
⊹
Service Design
Innovation Strategy
⊹
Industrial Design
⊹
Service Design
⊹
Innovation Strategy
⊹
Industrial Design
⊹
Service Design
⊹
Sanitary fittings
⊹
EU
⊹
Innovation Strategy
⊹
Industrial Design
⊹
Service Design
Innovation Strategy
⊹
Industrial Design
⊹
Service Design
⊹
Project scope
Leveraging in-depth user insights to guide portfolio transformation
Team
Dagmara Siemieniec
Rio Leipold
Jonathan Fortunati
Deliverables
Research insights (B2B & B2C)
Innovation pipeline
Innovation briefs
“For B2B2C companies that rarely interact with end users, end-user understanding is a competitive advantage. It enables more than small optimisations. It reveals opportunities for new product lines and scalable product platforms.”
Dagmara Siemieniec
What we did
We conducted in-depth research across Europe to understand the evolving needs of existing and prospective users, alongside insights from key industry experts. We synthesised the findings into actionable insights and defined solution spaces, guiding both the evolution of existing products and the development of new kitchen water system concepts. Together with the client’s core team, we prioritised the solution spaces and translated them into an opportunity roadmap. The roadmap outlines a multi-year strategy for the kitchen water offering, aligned with the company’s overall strategic direction.
To ensure adoption and continuity, we involved multiple departments from the start and brought them in at key milestones. This cross-functional approach supported knowledge transfer and helped embed both B2C and B2B learnings into product strategy and development.
What we did
We conducted in-depth research across Europe to understand the evolving needs of existing and prospective users, alongside insights from key industry experts. We synthesised the findings into actionable insights and defined solution spaces, guiding both the evolution of existing products and the development of new kitchen water system concepts. Together with the client’s core team, we prioritised the solution spaces and translated them into an opportunity roadmap. The roadmap outlines a multi-year strategy for the kitchen water offering, aligned with the company’s overall strategic direction.
To ensure adoption and continuity, we involved multiple departments from the start and brought them in at key milestones. This cross-functional approach supported knowledge transfer and helped embed both B2C and B2B learnings into product strategy and development.
Results
A first understanding of underlying needs and emotions and how these can be translated into products
01
A first understanding of underlying needs and emotions and how these can be translated into products
01
A first understanding of underlying needs and emotions and how these can be translated into products
01
A coherent product development pipeline
02
A coherent product development pipeline
02
A coherent product development pipeline
02
Better alignment and collaboration between departments
03
Better alignment and collaboration between departments
03
Better alignment and collaboration between departments
03
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